Why a binary question?
Overview
The binary scale forces an "on balance" assessment of the week and the sentiment tracking shows the overall performance of leadership in addressing the issues they can and improving the responses.
Relay is designed to extract the best and most actionable data for leadership teams to work with and improve their business. Although rating scales are often more comfortable, and certainly more commonly used, they are not the best way to measure performance and drive action from the management group through the business.
Why weekly is best
Weekly check-ins with the team and stakeholders allow for leadership to be on top of emerging issues, critical environmental or process issues which are impacting delivery, outstanding performance of staff and more.
By checking weekly, you can resolve pressing issues before they escalate and clear the path to ensure your team are focussed on the things that matter most.
In addition, the weekly timeframe is a contained block of time where the stakeholders can give an accurate "on balance" assessment of their week. Beyond that, people often experience "ups and downs" that become hard to quantify and communicate quickly.